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169 Fiat mapped dealership locations across the United States.

Alaska
Hawaii

Fiat

An Italian Stellantis brand whose current U.S. consumer site focuses on the electric 500e city car.

Fiat logo
Founded
1899
Country of origin
Italy
Parent company
Stellantis
Founders
Founding investor group including Giovanni Agnelli

A national brand, locally represented.

Fiat’s retail footprint connects its vehicles with local markets. Where source coverage is available, the map shows observed U.S. locations associated with the brand.

Florida has the most mapped locations in this snapshot. These counts describe our source coverage, rather than an official manufacturer franchise total.

How we count locations · View all states

Source: MarketCheck U.S. rooftop snapshot, imported June 16, 2026, with source updates through July 9, 2026; checked October 5, 2026. We select active franchise records associated with the brand, with valid coordinates, and deduplicate matching locations. Brand tags are source observations, not independent manufacturer confirmation. Multi-brand rooftops may appear on more than one brand page. This is not a live dealer locator or an official franchise census.

173 matching source records; 169 mapped locations after deduplication. Map geography: PublicaMundi U.S. state boundaries. Alaska and Hawaii use separate scales.

Mapped Fiat locations by state
StateMapped locations
Alabama6
Alaska1
Arizona2
Arkansas1
California7
Colorado0
Connecticut1
Delaware1
District of Columbia0
Florida14
Georgia5
Hawaii2
Idaho2
Illinois5
Indiana5
Iowa2
Kansas2
Kentucky4
Louisiana3
Maine3
Maryland3
Massachusetts4
Michigan2
Minnesota0
Mississippi1
Missouri5
Montana1
Nebraska0
Nevada2
New Hampshire2
New Jersey4
New Mexico1
New York8
North Carolina11
North Dakota0
Ohio6
Oklahoma3
Oregon3
Pennsylvania9
Rhode Island1
South Carolina3
South Dakota1
Tennessee4
Texas10
Utah0
Vermont1
Virginia5
Washington6
West Virginia4
Wisconsin3
Wyoming0

The Fiat lineup today.

Explore the official lineup

The 500e is Fiat’s current U.S. passenger-car family. Topolino is listed separately as a low-speed electric mobility vehicle, not an interchangeable highway passenger car. 500X, 124 Spider and combustion 500 are legacy products.

Fiat 500e
500eBattery-electric passenger city car
Fiat Topolino
Topolino19-mph electric mobility vehicle for private communities; street-legal conversion kit listed as expected Fall 2026
MARKETING + VENDORS

Fiat’s certified partners.

Explore the companies supporting Fiat retail networks, from digital advertising to websites and digital retailing.

Selected providers with public Fiat program evidence, checked October 5, 2026. Certification applies to specific services and packages; confirm current eligibility with the manufacturer. Select a provider’s badge to view its source.

The story behind Fiat.

An Italian Stellantis brand whose current U.S. consumer site focuses on the electric 500e city car.

Turin’s industrial automobile company

Fiat was founded in Turin in July 1899 as Fabbrica Italiana Automobili Torino. Its early growth extended beyond cars into a wider industrial business. The company’s name soon contracted into the FIAT acronym, providing a compact badge for a manufacturer whose reach became much larger than its home city.

Read the source ↗

Small-car identity across generations

The Topolino and later 500 connected Fiat to compact, practical motoring. The modern 500 reinterpreted that tradition for a new era, and its electric successor now anchors Fiat’s U.S. passenger-car offering. Global Fiat catalogs are broader, so European products should not be copied automatically into a U.S. lineup.

Read the source ↗

Badges change while the name endures

Fiat’s graphic history includes ornate founding lettering, rectangular shields, angled bars and circular badges. The 1999 centenary brought back a round blue emblem, and the 2006 redesign combined a red shield with a chrome ring. The current U.S. site uses prominent FIAT lettering alongside the 500 identity.

Read the source ↗

Fiat through the years.

Turin industrial origins, compact mobility and changing FIAT graphics connect the historic manufacturer to today’s U.S. electric offering.

  1. Company

    Fiat established

    The founding act creates the Turin automobile manufacturer.

    Read the source
  2. Identity

    Rectangular shield

    The 524 carries a vertically structured FIAT badge.

    Read the source
  3. Identity

    Angled blocks

    A modern graphic system replaces the earlier shield language.

    Read the source
  4. Identity

    Centenary roundel

    A blue round badge returns with the new Punto.

    Read the source
  5. Identity

    Red badge announced

    A ruby-red shield and chrome surround debut on Bravo.

    Read the source
  6. Model

    Electric 500e in the U.S.

    The compact electric car returns Fiat to a new U.S. product chapter.

    Read the source
  7. Model

    Topolino on U.S. site

    The compact electric mobility product appears separately from the passenger-car range.

    Read the source

Logo and identity history

Documented changes to the emblem and wider brand identity. Dates distinguish graphic announcements from vehicle application; archival artwork is shown only where a source identifies it.

Fiat logo
Current Fiat brand mark

Founding inscription

The first badge spells out the founding company’s name.

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Four angled blocks

The FIAT acronym takes on a modular modern identity.

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Blue centenary roundel

A circular badge inspired by the 1920s returns on Punto.

Read the source

Ruby shield and chrome ring

The restyled emblem borrows from the 1931 shield and historic red color.

Read the source

Current U.S. website identity

The U.S. website uses a colorful flat FIAT graphic alongside the historic badge vocabulary. This is the artwork observed in October 2026; it does not establish an introduction date or a replacement for every vehicle badge.

Read the source
Current colorful FIAT U.S. website graphic

Current U.S. website identity

Artwork source

Selected sourced identity examples. Dates refer to the linked records; corporate logos, vehicle badges and announced future marks can differ.

Sources and editorial notes

Research Desk · Reviewed October 5, 2026 · An independent brand profile from The State of Automotive. Model pages and company sources are linked below; local market availability can change.

Some vehicle images are AI-assisted background edits of manufacturer originals. The vehicle references and edit provenance are retained in our research records.

Brand and partner marks belong to their respective owners. For research standards, read our methodology. Explore dealership technology and automotive marketing agencies.

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