Dealer.com documents website and digital marketing packages for BMW through its OEM program page.
The story behind BMW.
A German premium brand combining sedans, sports cars, SUVs and electric vehicles with M-branded performance models.
Aviation roots, then road vehicles
BMW traces its founding date to Bayerische Flugzeugwerke in 1916. The BMW name and blue-and-white emblem followed in 1917. Motorcycle production began with the R32 in 1923, and the acquisition of Fahrzeugfabrik Eisenach in 1928 brought automobile manufacturing into the business.
Read the source ↗Wartime responsibility and postwar independence
Under National Socialist rule BMW became an armaments manufacturer and used forced labor, including concentration-camp prisoners. Postwar reconstruction was difficult. The 1959 decision to remain independent and the Neue Klasse cars later established the modern business; the 1973 headquarters and museum made Munich a visible center.
Read the source ↗The roundel and electric transition
The roundel retains Bavaria’s blue-and-white colors; the propeller interpretation came through later advertising. The 2020 communication symbol uses a transparent outer area, rather than simply replacing every vehicle badge. BMW’s current U.S. range spans numbered cars, X SUVs, M derivatives and electric i models.
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