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The story behind Toyota.
Cars, SUVs, pickups and electrified vehicles from a Japanese manufacturer with a broad U.S. retail and manufacturing presence.
An automotive business from the Toyoda industrial roots
Toyota’s first automobile work was undertaken within Toyoda Automatic Loom Works before Toyota Motor was established in 1937. Early trucks and the AA passenger car carried the Toyoda name. A public emblem competition helped establish Toyota as a separate commercial identity, giving a new automobile business a name that extended beyond its founding family.
Read the source ↗Passenger cars become a global business
Crown, Corona and Corolla marked Toyota’s expansion into passenger cars. Corolla’s 1966 introduction became particularly important to mass-market growth and exports. The company’s subsequent history includes the consolidation of sales and manufacturing and the development of overseas production, turning a Japan-centered manufacturer into a business building vehicles close to major customer markets.
Read the source ↗Hybrids alongside trucks, utilities and performance cars
Toyota’s current U.S. catalog spans compact cars, family utilities, pickups, a minivan and GR performance models. Hybrid and plug-in powertrains sit within several established families rather than replacing the entire range with one technology. Battery-electric bZ, bZ Woodland and C-HR add another direction, while Mirai remains a more specialized hydrogen offering.
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