Digital advertising, dealership websites and digital retailing through Dealer.com’s GM program.
From a racer’s name to an American institution.
Chevrolet’s story connects two ambitions: building a compelling automobile and making it available to a broad public.
A racer and an industrialist
Louis Chevrolet brought a racing driver’s reputation to the company he founded with William C. Durant in 1911. Durant, who had already established General Motors, saw an opportunity to build another automotive business. Their partnership gave the new company its name and its first direction.
Growing with General Motors
Chevrolet became central to Durant’s return to GM: by 1916, he used Chevrolet’s position to regain control of the corporation. Chevrolet was integrated into General Motors in 1918. Its identity developed around accessible motoring, with trucks becoming an enduring part of the business.
Utility meets performance
The Suburban, introduced in 1935, and the Corvette, introduced in 1953, illustrate the breadth of the Chevrolet name. One helped define practical passenger and cargo transportation; the other became a showcase for sports-car design. The small-block V8 followed in 1955, adding another influential chapter to the brand’s performance story.
A wider range of ways to drive
Today’s U.S. lineup spans crossovers, large SUVs, pickups, electric vehicles and Corvette performance models. The range gives the dealership network several distinct audiences to serve, from work-truck buyers to families and sports-car enthusiasts.
