Choose the Right Vendors for Your Dealership, Backed by Real Data
We analyze 23,000+ franchise dealerships to show which website providers, agencies, and tools actually get used, and what that means for you.
The automotive retail technology market is roughly 150 vendors deep across every major category — DMS platforms, CRMs, website providers, digital marketing tools, AI engagement systems, data analytics and retention platforms, inventory management and pricing tools, and fixed operations software. Every vendor page follows a consistent format covering what it does, why dealership leaders look at it, what it does well, and what questions to ask before signing.
Our research draws on public signals from 23,000+ franchise dealerships to understand which vendors are actually used in the field — market share distribution, regional adoption patterns, and co-occurrence relationships that reveal which tools work together in a real tech stack. Every vendor guide is grounded in this data, not in vendor marketing materials.
Whether you are evaluating a new DMS, comparing website providers, or trying to understand which CRM actually works for dealerships at your scale, this directory is designed to help you make better decisions faster — without the sales pitch.
