Digital marketing & advertising

Data-driven customer intelligence for equity, retention, and conquest—used by dealers that want the CRM to prioritize *who* to call and *why*.

Mastermind programs pair analytics and campaigns with DMS/CRM data for retention and conquest at enterprise scale in CDK-adjacent ecosystems.

Revenue digital assistants for persistent follow-up, qualification, and handoff—useful to extend BDC coverage with governed automation.

Omnichannel engagement and AI messaging used in retail automotive for lifecycle campaigns on top of the stored customer file.

Digital retailing and lead capture experiences that connect shoppers to a live or automated path to purchase, common in web-to-CRM handoffs.

Inventory intelligence, merchandising, and engagement layers that sit over retail workflows—frequently used next to a core CRM to sharpen which vehicles get attention and budget.

Omnichannel messaging and reputation with AI workflows used widely in automotive for speed-to-lead, service engagement, and review generation.

Conversion-focused dealership websites, digital retailing (online negotiation, e-contracting), Google Vehicle Listing Ads expertise, and personalization—under the Cars Commerce parent (formerly Cars.com).

AI-led growth platform that connects paid, site, CRM, and audience data—frequently deployed by groups that want modern identity and automation without waiting for a multi-year data warehouse build.

ARC unifies core retail systems with customer data, marketing, and agentic AI—an enterprise path for franchise groups modernizing DMS and CRM together.

Retail automotive CRM with structured sales process, BDC tooling, and marketing automation—frequently sold with other Solera experiences (e.g. DealerFire).

Modern dealership websites with built-in growth automation, dynamic content, and performance analytics—frequently highlighted in “best website provider” style lists.

Data-driven XRM and automation—listed among platforms that move dealers beyond simple email blasts into orchestrated customer journeys.

Full retail systems footprint for large dealer groups: DMS, websites, CRM modules, and digital retailing—often the default stack for franchise standardization programs.

Long-standing DMS with integrated marketing tools via Naked Lime and related services—traditional all-in-one path for franchise and large independents.

Strong SEO, local search, and OEM program compliance positioning for franchise dealers—website + organic visibility focus.

CRM built for speed-to-lead and rep productivity: communications, video, and social signals in a dealer-native workflow—often chosen for floor adoption and manager visibility.

Full-funnel marketing and consumer experience tooling with conversational and website engagement—clear attribution story in vendor materials.

Sales floor and BDC-focused CRM that maps well to CDK-led groups: pipeline structure, manager visibility, and OEM reporting patterns common in franchise programs.

AI-driven engagement across web, inventory, and showroom—used to scale conversation and merchandising without adding headcount linearly.

Autotrader is one of the best-known U.S. consumer car shopping marketplaces, connecting in-market buyers with new and used inventory and dealer and private listings.

Native automotive CRM used by large franchise counts: leads, communication history, desking alignment, and Cox ecosystem integration with Dealer.com and Dealertrack-class retail systems.

Dealer.com is a large automotive digital marketing agency and technology provider for retailers: sites, experience platforms, and managed media that drive leads and show‑rate.

CRM and marketing automation common in mixed retail groups: forms, nurture, and sales seats with a large partner network—good when marketing and sales want one workflow language.

General CRM used by independents and small groups that want configurable pipelines, workflow automation, and affordable seat economics without OEM-mandated bundles.

Business texting platform widely adopted in auto for mobile-first response, review capture, and video chat—complements a core CRM or DMS customer record.

Managed chat and digital engagement for dealers, often used to keep response time high when internal staffing is variable.

CRM/lead platform cited in extended vendor lists.

Automotive-native engagement workflows for reps and BDC teams: tasks, messaging, and accountability focused on showroom outcomes.

Inventory-centric paid media platform for conquest and turn-oriented campaigns.

Behavioral data and website intelligence used to sharpen ad targeting and sales follow-up.

Workflow automation connecting DMS/CRM data, equity triggers, and multi-channel conquest sequences.

Customer data platform with digital conquest, service conquest, and multichannel marketing for dealers.

Lead gen and measurement tooling referenced for high-intent shopper capture.

AI assistant for text, chat, email, and call follow-up with CRM handoffs—listed among emerging AI BDC tools.