DMS & core dealership operations

ARC unifies core retail systems with customer data, marketing, and agentic AI—an enterprise path for franchise groups modernizing DMS and CRM together.

Full retail systems footprint for large dealer groups: DMS, websites, CRM modules, and digital retailing—often the default stack for franchise standardization programs.

Long-standing DMS with integrated marketing tools via Naked Lime and related services—traditional all-in-one path for franchise and large independents.

Horizontal/industry ERP referenced for niche dealer-adjacent operations.

Horizontal Dynamics deployments with partner IP for OEM/dealer groups.

Dealer system stack used by used and independent retailers that want inventory, F&I adjacency, and lead handling in a single vendor envelope.

Value-class retail software for used and independent dealers with websites, inventory, and lead flows that map to how small lots actually operate.

Independent dealer systems with inventory, forms, and desk workflows—commonly compared with other value DMS lines in BHPH and small used operations.

Independent-focused software with site and lead components often evaluated alongside other regional and value DMS options.

Appears in PDF long lists for DMS + CRM crossover for independents.

Inventory, desking, BHPH, forms, and integrations—listed as “Zeus System” in the PDF.

Mid-market DMS cited alongside other independents-friendly stacks.

Enterprise-leaning DMS competitor named in full-suite lists.

DMS alternative noted for integration-first deployments.

Listed among DMS options with marketing/lead adjacency.

Broader automotive platform sometimes referenced for mixed equipment/auto dealers.

Dealertrack provides dealership back‑office and front‑office software: DMS, F&I, e‑contracting, registration and title workflows, and connected programs for lenders and finance sources.