Automotive data, analytics & APIs

Automotive Cloud / industry models on Salesforce for OEMs, large groups, and partners that need enterprise CRM with strong compliance, identity, and integration patterns.

Data-driven customer intelligence for equity, retention, and conquest—used by dealers that want the CRM to prioritize *who* to call and *why*.

Mastermind programs pair analytics and campaigns with DMS/CRM data for retention and conquest at enterprise scale in CDK-adjacent ecosystems.

Omnichannel engagement and AI messaging used in retail automotive for lifecycle campaigns on top of the stored customer file.

AI-led growth platform that connects paid, site, CRM, and audience data—frequently deployed by groups that want modern identity and automation without waiting for a multi-year data warehouse build.

Full-funnel marketing and consumer experience tooling with conversational and website engagement—clear attribution story in vendor materials.

Cox Automotive Inc. is the world’s largest automotive services and technology company, with brands spanning retail, wholesale, dealer software, transport, and fleet. It is a subsidiary of Cox Enterprises (Atlanta).

OEM and large retailer programs on Salesforce—Activator and others build on this stack.

Behavioral data and website intelligence used to sharpen ad targeting and sales follow-up.

Customer data platform with digital conquest, service conquest, and multichannel marketing for dealers.

Lead gen and measurement tooling referenced for high-intent shopper capture.

Enterprise reputation and reviews with automotive program support.

Review intelligence and workflow tooling for dealers managing multiple rooftops.

Call analytics and lead attribution frequently deployed on dealer sites and paid campaigns.

Local SEO tooling cited for dealer organic programs.

Horizontal SEO suite referenced where dealers run in-house organic and content programs.

Technical SEO and backlink analysis used by sophisticated in-house/ agency teams.

Broader automotive platform sometimes referenced for mixed equipment/auto dealers.

RMS Automotive is Cox’s global enterprise remarketing and portfolio platform for large fleet, lessor, and commercial orgs, handling multi‑country, multi‑channel disposition with workflow and data science, distinct from a consumer or dealer DMS play.