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The story behind Lexus.
Toyota’s luxury automotive brand, with sedans, SUVs, performance models and electrified powertrain offerings.
A luxury brand created for a new market
Lexus launched in 1989 with the LS 400 and ES 250. Its early U.S. business placed particular emphasis on retailer selection and customer service, alongside the flagship sedan’s engineering. The brand’s origins therefore include both a new vehicle program and an ownership proposition, rather than simply a more expensive Toyota badge.
Read the source ↗Crossovers and hybrid technology broaden the business
The RX extended Lexus into luxury crossovers, while later hybrid products established another technical direction. Lexus’ chronology also includes the IS sport sedan and LFA performance car, demonstrating a wider portfolio than large sedans alone. The brand entered Japan in 2005 under its own name after many years of overseas sales.
Read the source ↗A visible design identity across several powertrains
The spindle grille became a common design signature during the early 2010s, while more recent electric products reinterpret the surrounding body. Today’s U.S. lineup covers UX, NX, RX, TX, GX and LX utilities; IS and ES sedans; LC; and RZ. The 2026 LS and LC press archives and future concepts are distinguished from the continuing retail-navigation families.
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