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Polestar: the brand and its U.S. retail presence.

Alaska
Hawaii

No verified U.S. dealership-location coverage is available in our current snapshot for Polestar. This is not a claim that the brand has no dealers.

Polestar

A Swedish-origin electric-performance manufacturer; its U.S. site lists Polestar 3 and 4 and pre-owned Polestar 2 offerings.

Polestar logo
Founded
2017 (standalone manufacturer)
Country of origin
Sweden
Parent company
Polestar Automotive Holding UK PLC
Founders
Volvo Cars and Geely Holding

A national brand, locally represented.

Polestar’s retail footprint connects its vehicles with local markets. Where source coverage is available, the map shows observed U.S. locations associated with the brand.

Use the manufacturer’s official website to find its current market presence and dealer information. Our location dataset does not establish a U.S. franchise count for this brand.

How we count locations · View all states

Source: MarketCheck U.S. rooftop snapshot, imported June 16, 2026, with source updates through July 9, 2026; checked October 5, 2026. We select active franchise records associated with the brand, with valid coordinates, and deduplicate matching locations. Brand tags are source observations, not independent manufacturer confirmation. Multi-brand rooftops may appear on more than one brand page. This is not a live dealer locator or an official franchise census.

0 matching source records; 0 mapped locations after deduplication. Map geography: PublicaMundi U.S. state boundaries. Alaska and Hawaii use separate scales.

The Polestar lineup today.

Explore the official lineup

Current new-car U.S. families. Polestar 2 is presented as certified pre-owned on the reviewed U.S. homepage. Polestar 5 appears as a global/new-model preview; U.S. sale and delivery timing should be checked separately.

Polestar Polestar 3
Polestar 3Battery-electric SUV
Polestar Polestar 4
Polestar 4Battery-electric SUV coupe
MARKETING + VENDORS

Polestar’s certified partners.

Explore the companies supporting Polestar retail networks, from digital advertising to websites and digital retailing.

We have not yet verified a service-specific certified partner roster for Polestar. Explore marketing agencies and technology vendors; directory inclusion does not establish manufacturer certification.

The story behind Polestar.

A Swedish-origin electric-performance manufacturer; its U.S. site lists Polestar 3 and 4 and pre-owned Polestar 2 offerings.

Racing roots before the electric marque

Polestar traces its roots to a racing business founded in 1996, later becoming Volvo’s official performance partner. Volvo Car Group acquired the performance business in 2015. Those origins explain the name’s association with tuned Volvo cars before it became a separate electric-performance manufacturer.

Read the source ↗

Two products define the independent chapter

Polestar 1 was announced in 2017 as a limited-production plug-in hybrid grand tourer. Polestar 2 followed in 2019, with customer deliveries beginning in 2020. The transition joined performance experience to new manufacturing, digital retail and ownership systems rather than simply rebadging the earlier Volvo performance cars.

Read the source ↗

The star leaves its blue square

The new identity liberated the old star from its turquoise square and reduced it to two opposing wing forms. Typography and restrained colors were intended to let the product stand forward. The current U.S. site sells Polestar 3 and 4 as new cars, while Polestar 2 appears in its certified pre-owned offering.

Read the source ↗

Polestar through the years.

A racing and Volvo performance business becomes an independent electrified marque with a new identity and changing U.S. products.

  1. Company

    Racing company roots

    Polestar’s heritage begins in motorsport.

    Read the source
  2. Company

    Volvo performance partner

    The business becomes Volvo’s official performance partner.

    Read the source
  3. Company

    Volvo acquisition

    The performance business joins Volvo Car Group.

    Read the source
  4. Model

    Polestar 1 announced

    The separate performance marque presents its first car.

    Read the source
  5. Model

    Polestar 2 announced

    The battery-electric fastback establishes a higher-volume product.

    Read the source
  6. Company

    First deliveries

    Polestar 2 reaches customers and retail operations expand.

    Read the source
  7. Model

    U.S. range shifts

    The U.S. site emphasizes new Polestar 3 and 4, with Polestar 2 pre-owned.

    Read the source

Logo and identity history

Documented changes to the emblem and wider brand identity. Dates distinguish graphic announcements from vehicle application; archival artwork is shown only where a source identifies it.

Polestar logo
Current Polestar brand mark

Performance blue square

The Volvo performance identity placed a star on a bright turquoise square; a precise first-use date is not established here.

Read the source

Independent two-wing star

The new mark removes the blue square and uses two opposing shapes with negative space.

Read the source

Identity across architecture

The star and restrained material palette extend into headquarters and retail environments.

Read the source
Polestar star and graphic design boards illustrated in its first-party identity journal

Independent two-wing star

Artwork source

Selected sourced identity examples. Dates refer to the linked records; corporate logos, vehicle badges and announced future marks can differ.

Sources and editorial notes

Research Desk · Reviewed October 5, 2026 · An independent brand profile from The State of Automotive. Model pages and company sources are linked below; local market availability can change.

Brand and partner marks belong to their respective owners. For research standards, read our methodology. Explore dealership technology and automotive marketing agencies.

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