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The story behind Infiniti.
Nissan’s luxury brand, with a U.S. site focused on premium SUVs and crossovers.
A separate luxury experience within Nissan
INFINITI was developed as a new luxury brand within Nissan and launched in 1989 at 51 U.S. retailers. Q45 and M30 formed the opening range. The company’s history emphasizes a distinct customer experience alongside the products, with the road-and-horizon emblem expressing a brand intended to look forward rather than borrowing the Nissan retail identity.
Read the source ↗Sports sedans and performance crossovers
The G35 sedan and coupe expanded INFINITI’s performance identity in the early 2000s. FX offered a sports-car-influenced crossover, while the company introduced technologies such as voice recognition and lane-departure warning. That period matters to the current brand story even though these nameplates are no longer part of its new-vehicle retail lineup.
Read the source ↗A utility-focused current catalog
INFINITI’s current U.S. retail range consists of QX60, QX65 and QX80. These vehicles occupy different utility roles, with QX65 adding a distinct body and nameplate alongside the established three-row families. Older sedans and crossover entries remain part of the brand archive, but are separated from the available range rather than being carried forward as current vehicles.
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