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The story behind Porsche.
A German sports-car brand that combines the 911 with SUVs, performance sedans and electric models.
An engineering office becomes a sports-car maker
Ferdinand Porsche’s engineering office began in 1931. The first Porsche-branded sports car, the 356 No.1 Roadster, was approved for the road in 1948 under Ferry Porsche’s leadership. Early competition success, including a Le Mans class victory in 1951, helped establish the young manufacturer.
Read the source ↗The 911 and a broader business
The 911’s 1963 debut began a sports-car line that would outlast its original generation. Porsche later added other front-engine and mid-engine cars, and the Cayenne in 2002 expanded the company into SUVs. Panamera, Macan and Taycan widened the range without replacing the 911.
Read the source ↗A crest tied to its home
Introduced in 1952, the crest joins Stuttgart’s horse with Württemberg-Hohenzollern’s colors and antlers. Its shape has been refined repeatedly. The 2023 revision adds brushed metal, a honeycomb texture and subtler gold; Porsche also gives the lettering a more prominent role in its wider identity.
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