The story behind Lamborghini.
An Italian performance manufacturer offering super sports cars and the Urus utility vehicle within Volkswagen Group.
Ferruccio’s move into sports cars
Ferruccio Lamborghini founded the car company in Sant’Agata Bolognese in 1963 after success in tractors and heating systems. The 350 GT followed in 1964, while the 1966 Miura brought a radically different mid-engine sports-car layout. The bull emblem tied the new manufacturer to its founder’s personal identity.
Read the source ↗Countach, ownership changes and expansion
The Countach established the wedge-shaped design chapter, and Diablo succeeded it in 1990. Lamborghini joined the Audi Group in 1998. Murciélago and Gallardo then expanded the portfolio, while the 2018 Urus carried the name into a performance SUV business distinct from the earlier LM002.
Read the source ↗A new mark for a hybrid range
Lamborghini’s 2024 redesign broadened the typeface and simplified its palette, while retaining the bull. The current core range is electrified through Revuelto, Temerario and Urus SE. The emblem has changed with successive eras, but a concept or special edition should not be confused with another core model family.
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