All automotive vendors

--- title: "CallTrackingMetrics: what dealership leaders should know" description: "A comprehensive, practical guide to CallTrackingMetrics for dealership owners and GMs evaluating automotive software vendors." slug: "calltrackingmetrics" vendor_name: "CallTrackingMetrics" vendor_domain: "calltracki

# Dealer Synergy: what dealership leaders should know Dealer Synergy stands as one of the most recognized names in automotive sales training, consulting, and accountability. Founded in 2004 by Sean V

A comprehensive, practical guide to FlickFusion Video Marketing for dealership owners and GMs evaluating automotive video marketing and merchandising vendors.

A comprehensive, practical guide to UpdatePromise for dealership owners and GMs evaluating fixed operations and customer experience technology.

Horizontal/industry ERP referenced for niche dealer-adjacent operations.

Digital retailing platform for online deal structuring—listed as CDK-aligned in the PDF.

OEM and large retailer programs on Salesforce—Activator and others build on this stack.

Horizontal Dynamics deployments with partner IP for OEM/dealer groups.

CRM and marketing automation common in mixed retail groups: forms, nurture, and sales seats with a large partner network—good when marketing and sales want one workflow language.

General CRM used by independents and small groups that want configurable pipelines, workflow automation, and affordable seat economics without OEM-mandated bundles.

Business texting platform widely adopted in auto for mobile-first response, review capture, and video chat—complements a core CRM or DMS customer record.

Managed chat and digital engagement for dealers, often used to keep response time high when internal staffing is variable.

Dealer system stack used by used and independent retailers that want inventory, F&I adjacency, and lead handling in a single vendor envelope.

Independent and franchise dealer websites with inventory-led UX and digital retail integrations.

Performance-oriented dealer websites and digital marketing programs (Portland-founded; serves OEM and dealer programs).

Custom dealer sites and digital marketing with strength in specialty, luxury, and exotic positioning.

Website and inventory tooling aimed at independent / BHPH-friendly workflows.

Budget-friendly hosted dealer sites with inventory, syndication hooks, and forms—common independent entry point.

Canadian-rooted dealer web/CMS provider also serving US dealers (per industry CMS lists).

Mobile-first / modern dealer website platform cited in mid-market CMS comparisons.

AST / autoSTRADA: SEO-forward responsive dealer sites, inventory, and classified tooling (powersports + auto).

Affordable dealer site hosting and templates with inventory, credit app, and SEO-friendly structure.

Dealer websites, eCatalog, and digital marketing for powersports, marine, OPE, and related equipment dealers (transitioning branding to Dealer Spike; still listed as ARI in many CMS inventories).

Dealer website platform in the Solera / DealerSocket ecosystem.

Enterprise dealer digital programs (formerly Sincro) spanning data, media, and localized experiences.

Reynolds-affiliated digital marketing and website services for franchise dealers.

Conversational commerce and chat for dealers—often paired with website and digital retailing flows.

Local marketing, ads, and site experiences via Gannett’s LocaliQ channel (incl. auto vertical programs).

Value-class retail software for used and independent dealers with websites, inventory, and lead flows that map to how small lots actually operate.

Independent dealer systems with inventory, forms, and desk workflows—commonly compared with other value DMS lines in BHPH and small used operations.

Independent-focused software with site and lead components often evaluated alongside other regional and value DMS options.

Dealer software aimed at small groups that need better synchronization between lead sources, inventory, and customer records.

Appears in PDF long lists for DMS + CRM crossover for independents.

Inventory, desking, BHPH, forms, and integrations—listed as “Zeus System” in the PDF.

Loaner operations platform referenced alongside CRM/service engagement stacks.