INSIDE THE DEALER GROUP
Explore the technology documented at major dealer groups, what each platform does, and how far the evidence goes.
An owned digital retail ecosystem
Lithia’s 2025 annual report describes Driveway, GreenCars, and My Driveway as proprietary digital experiences that complement its physical dealership network.
Digital retail
Company disclosureCustomer-facing online retail platforms that complement in-store shopping in the United States.
Described in the 2025 annual report; this does not identify the DMS or CRM at individual stores.
Customer experience
Company disclosureAn owned customer portal within Lithia’s broader online and physical retail experience.
The report describes the portal’s role, without a store-by-store deployment inventory.
Still to researchStore-level DMS, CRM, website providers, and service tools still need source-backed research.
Moving toward a unified retail platform
Tekion announced Asbury’s selection of Automotive Retail Cloud in January 2024. A February 2025 vendor update described a four-store pilot and a planned wider transition.
DMS & retail operations
Pilot reportedAn integrated platform spanning retail, service, parts, accounting, CRM, and analytics. Those are platform capabilities; module adoption at every Asbury store is not established here.
Four-store pilot reported in February 2025. That update described a target to complete the transition by 2027; completion has not been verified for this guide.
Still to researchCurrent rollout coverage and the remaining store-level providers need confirmation. A pilot is not evidence of a completed group-wide migration.
Retail operations plus customer intelligence
Two vendor announcements document different layers: Tekion for dealership operations and automotiveMastermind for data enrichment and marketing intelligence.
DMS & retail operations
Rollout announcedA cloud platform for retail, service, parts, accounting, CRM, and analytics, selected as a technology partner for the group.
The January 2025 announcement said several stores were using ARC, with organization-wide implementation planned by the end of 2026. Completion has not been verified here.
Data & marketing intelligence
Enterprise agreement announcedCustomer-data cleansing and enrichment, including shopping behavior and vehicle-affinity signals, to support campaign segmentation in the group’s centralized data platform.
The July 2025 announcement describes an enterprise agreement intended to serve all Ken Garff dealerships; it does not provide a complete inventory of integrations or deployment dates.
Still to researchWebsite providers, additional CRM tools, service applications, and current rollout coverage remain open research questions.
The Automotive Playbook — The Creative Department Exclusively for Hyundai Dealerships.